From the Screen to a New Story

For over fifteen years, Nitin Sahrawat was a familiar face in Indian households. He starred in prime-time television shows like Bade Achhe Lagte Hain, Kitani Mohabbat Hai Season 2 and Qubool Hai.

As an actor for television advertising campaigns, he appeared in over 150 commercials for brands including Samsung, LG, Fiat Punto, Maruti Suzuki 800, Hyundai Santro, Hero Motocorp, TVS Motorbikes, Nestlé, Nokia, Odonil, Sunsilk, Fair & Lovely, Santoor, Tide, Ariel and Indian Oil Corporation.

While his successful career was profiled in major publications, Nitin’s true calling wasn’t on the red carpet — it was waiting in the Himalayan foothills.

The Turning Point: Behind the Glossy Ads

Life on set meant 12–14 hours a day under harsh lights and chemical-laden makeup. Shooting these commercials, Nitin saw a glaring gap between the glossy promise of beauty products and the truth of their formulas. In 2016, he stepped away from the limelight and returned to Dehradun — with his beloved dog, Thor — to build a brand where truth is the ultimate luxury and transparency the most valuable ingredient.

A Life of Uncompromising Focus

In 2002, he left his Mechanical Engineering degree after the first year, disillusioned with the education system, and moved to Mumbai to pursue his dreams of being a part of the Indian Television & Film Industry.

“Since moving to Dehradun, my life has had two pillars: building BestIndian™ and protecting the animals and forests under my care.”

In his late-thirties, he embarked on an arduous six-year academic journey, starting with a three-year graduation course that he completed with high distinction. His score of over 70 percent earned him a place on the first merit list for the LLB program at DAV PG College, Dehradun (affiliated with HNBGU, a Central University). Persevering with his studies in his forties, he completed the three-year law degree and emerged as a registered lawyer — all while single-handedly building BestIndian™.

Master of Intellectual Property

Nitin has personally filed, fought, and secured ownership of 35+ trademarks across classes 3, 5, 25, 28, 30, 35 & 41 — overcoming objections and oppositions to protect his brands.

Atal Vatika: The Living Forest 🌳

Nitin’s environmentalism is hands-on. In Dehradun, on barren, trash-filled land, he planted a forest. He personally cultivated and nurtured numerous native trees — Kadamba, Rudraksha, Amla — restoring biodiversity and creating a thriving habitat where birds returned after decades to nest and feed. He planted a Rudraksha tree to honor the soldiers of the Bihar Regiment.

The Himalayan Solution: Where Science Meets Ayurveda

Early schooling at Saraswati Shishu Mandir introduced him to Ayurveda. His forest work deepened his botanical knowledge. Founding BestIndian™, he merged this wisdom with modern dermal science, collaborating with scientists to create trademarked bioactive formulas from phytochemicals — performance without toxins.

The Meaning of BestIndian™: A Vision for India

The name BestIndian™ is a promise: to establish ‘Made in India’ as the ultimate benchmark for natural cosmetics, and to re-establish India as the perfumery hub of the world — with exquisite, alcohol-free luxury fragrances, natural perfume elixirs, and wellness solutions. It represents a mission to channel India’s profound Ayurvedic heritage into opulent, scientifically-validated products that set a new global standard. This vision is fueled by our founder’s commitment to proving that true luxury is born from authenticity, expertise, and the very best of nature.

The 25% Pledge

From day one, 25% of all revenue (not profit) goes to social and ecological causes — protecting animals, restoring forests, and empowering youth in media & arts. (Audited impact updates coming soon.)

Guardians of the Voiceless 🐾

Nitin’s home and office also serve as a sanctuary for the five dogs he has rescued from the streets. He has:

• Worked with @hsi_india to sterilize and vaccinate around 50 stray dogs. 📹 See Brownie & Jumper’s return
• Rescued abandoned calves and ailing cows. 📹 Watch rescue clip
• Adopted the last remaining puppy from a rescued litter when no one else would. 📹 See the saga
• 🎖️ Supported the Patriot Dogs campaign, which rehabilitates service dogs from the Indian Army and police forces after retirement.

Connect with Nitin