Nitin Sahrawat — From Spotlight to Nature

Founder

Nitin Sahrawat — From Spotlight to Nature

How one of India’s most recognizable faces stepped away from Mumbai’s film sets to build a movement for honest luxury.

Nitin Sahrawat, founder of BestIndian™, portrayed in three profiles — actor, entrepreneur, and environmentalist.

From the Screen to a New Story

For over fifteen years, Nitin Sahrawat was a familiar face in Indian households. He starred in prime-time television shows like Bade Achhe Lagte Hain, Kitani Mohabbat Hai Season 2 and Qubool Hai.

As an actor for television advertising campaigns, he appeared in over 150 commercials for brands including Samsung, LG, Fiat Punto, Maruti Suzuki 800, Hyundai Santro, Hero Motocorp, TVS Motorbikes, Nestlé, Nokia, Odonil, Sunsilk, Fair & Lovely, Santoor, Tide, Ariel and Indian Oil Corporation.

While his successful career was profiled in major publications, Nitin’s true calling wasn’t on the red carpet — it was waiting in the Himalayan foothills.


Nitin Sahrawat, founder and CEO of BestIndian™, in a beige blazer, symbolizing leadership and vision.

The Turning Point: Behind the Glossy Ads

Life on set meant 12–14 hours a day under harsh lights and chemical-laden makeup. Shooting these commercials, Nitin saw a glaring gap between the glossy promise of beauty products and the truth of their formulas. In 2016, he stepped away from the limelight and returned to Dehradun — with his beloved dog, Thor — to build a brand where truth is the ultimate luxury and transparency the most valuable ingredient.


A Life of Uncompromising Focus

In 2002, he left his Mechanical Engineering degree after the first year, disillusioned with the education system, and moved to Mumbai to pursue his dreams of being a part of the Indian Television & Film Industry.

“Since moving to Dehradun, my life has had two pillars: building BestIndian™ and protecting the animals and forests under my care.”

 

Nitin Sahrawat in a formal black suit with a man bun, representing his role as a lawyer and intellectual property specialist.

In his late-thirties, he embarked on an arduous six-year academic journey, starting with a three-year graduation course that he completed with high distinction. His score of over 70 percent earned him a place on the first merit list for the LLB program at DAV PG College, Dehradun (affiliated with HNBGU, a Central University). Persevering with his studies in his forties, he completed the three-year law degree and emerged as a registered lawyer — all while single-handedly building BestIndian™.

Master of Intellectual Property

Nitin has personally filed, fought, and secured ownership of 35+ trademarks across classes 3, 5, 25, 28, 30, 35 & 41 — overcoming objections and oppositions to protect his brands.

Atal Vatika: The Living Forest 🌳

Nitin’s environmentalism is hands-on. In Dehradun, on barren, trash-filled land, he planted a forest. He personally cultivated and nurtured numerous native trees — Kadamba, Rudraksha, Amla — restoring biodiversity and creating a thriving habitat where birds returned after decades to nest and feed. He planted a Rudraksha tree to honor the soldiers of the Bihar Regiment.


The Himalayan Solution: Where Science Meets Ayurveda

Nitin Sahrawat in a winter cap and scarf, embodying his environmentalist journey in the Himalayas.

Early schooling at Saraswati Shishu Mandir introduced him to Ayurveda. His forest work deepened his botanical knowledge. Founding BestIndian™, he merged this wisdom with modern dermal science, collaborating with scientists to create trademarked bioactive formulas from phytochemicals — performance without toxins.

ElixirOfYouth™

Ayurvedic anti-aging skincare.

Moviestar™

Performance-grade care for actors & professionals.

GlowPotion™

Skincare for a natural, makeup-free glow.


The Meaning of BestIndian™: A Vision for India

The name BestIndian™ is a promise: to establish ‘Made in India’ as the ultimate benchmark for natural cosmetics, and to re-establish India as the perfumery hub of the world — with exquisite, alcohol-free luxury fragrances, natural perfume elixirs, and wellness solutions. It represents a mission to channel India’s profound Ayurvedic heritage into opulent, scientifically-validated products that set a new global standard. This vision is fueled by our founder’s commitment to proving that true luxury is born from authenticity, expertise, and the very best of nature.


The 25% Pledge

From day one, 25% of all revenue (not profit) goes to social and ecological causes — protecting animals, restoring forests, and empowering youth in media & arts. (Audited impact updates coming soon.)


Guardians of the Voiceless 🐾

Nitin’s home and office also serve as a sanctuary for the five dogs he has rescued from the streets. He has:

  • Worked with @hsi_india to sterilize and vaccinate around 50 stray dogs. 📹 See Brownie & Jumper’s return
  • Rescued abandoned calves and ailing cows. 📹 Watch rescue clip
  • Adopted the last remaining puppy from a rescued litter when no one else would. 📹 See the saga
  • 🎖️ Supported the Patriot Dogs campaign, which rehabilitates service dogs from the Indian Army and police forces after retirement.

Connect with Nitin

 

 

BestIndian Products

bestseller collection

Luxuries
What makes us the best

Our USP

About BestIndian

Born at the intersection of Ayurveda and performance, BestIndian™ crafts natural luxury skincare, hair care, and alcohol-free perfume elixirs rooted in Himalayan botanicals and refined by modern science. Each product reflects our commitment to purity, transparency, and responsible Indian craftsmanship.

A vibrant red hibiscus flower and aloe vera plants, key organic ingredients for BestIndian™ natural cosmetics, thrive on a lush Himalayan hillside overlooking misty valleys at golden sunrise.


Where Truth Meets Luxury Beauty in India

The crisp air of the Himalayas. The whisper of ancient Ayurveda. The assurance of modern science.

This is where BestIndian™ was born — a world where beauty is honest, luxury is ethical, and every jar and bottle tells a story of integrity. Our range spans performance skincare, restorative hair care, and exquisite alcohol-free perfume elixirs — all crafted to deliver results while honouring purity, sustainability, and Indian heritage.


A Journey of Resilience & Reinvention

The authenticity of BestIndian™ is rooted in the journey of its founder, Nitin Sahrawat. After a prolific fifteen-year career as an actor in Mumbai, he chose to leave a life of glamour for one of purpose. He embarked on a path of reinvention, returning to his education to become a registered lawyer and dedicating himself to animal welfare and environmentalism. This brand is the culmination of that journey—a business built not on profit, but on a promise to create a medium for positive change.


Ancient Ayurvedic manuscript surrounded by hibiscus flowers, amla fruits, and green leaves — symbolizing BestIndian™’s blend of heritage and botanicals in luxury beauty care.

Our Roots: Ayurveda, Himalayan Purity & Science

Our journey begins in the Himalayan foothills of Dehradun, where partner farmers cultivate potent botanicals in mineral-rich, organic soil. We blend centuries-old Ayurvedic knowledge from classical texts with modern formulation science to create trademarked bioactive formulas.

From Ancient Texts to Modern Research

Our formulations draw on Ayurvedic classics such as the Charak Samhita and Sushrut Samhita, then undergo modern R&D to translate botanical efficacy into reproducible, high-performance products.

Manufacturing & Quality

All BestIndian™ products are produced in a single, transparent supply chain. Our manufacturing facility is GMP, ISO 9001:2015 & COSMOS Organic certified, carbon-neutral and cruelty-free. These certifications apply to our facility and processes; they ensure rigorous quality control, sustainability, and traceability at scale.


Scientist in a modern cosmetics laboratory pouring natural extract into a beaker — representing BestIndian™’s fusion of traditional Ayurveda with advanced scientific research.

Our Uncompromising Purity & Transparency

We are obsessive about what goes into — and stays out of — our products. This is our non-negotiable guarantee to you.

  • Pure Formulas: No parabens, no sulfates, no random synthetic fillers, no hidden toxins.
  • Total Transparency: We disclose full ingredient lists so you can make informed choices.
  • Ethical by Design: 100% vegetarian formulations and cruelty-free practices where applicable.

For detailed declarations of our promises — safety, ingredient transparency, and our carbon-neutral manufacturing — see Our Philosophy & Promises. For origin, heritage, and craft-focused storytelling, visit Natural & Organic Luxuries.


The Power in Every Bottle & Jar — Brands and Innovation

BestIndian™ is the umbrella for a portfolio of trademarked Indian luxury brands, each crafted with a specific purpose:

  • Moviestar™ — Professional-grade skincare and hair care designed for actors and performers who demand camera-ready results without compromising skin health.
  • Elixir of Youth™ — Anti-aging formulations marrying Ayurvedic botanicals with modern actives.
  • GlowPotion™ — Lightweight formulations for a natural, luminous finish.
  • Luxury of India™ — Celebrating India’s rare botanicals and artisanal traditions in high-performance formulations.

Each of these lines is trademarked and rooted in the same purity and manufacturing standards described above.


From Our Founder: A Promise of Authenticity

“As an actor for over fifteen years in Mumbai, I learned that the most powerful connection is built on authenticity. I created BestIndian™ because I wanted safe, honest performance-grade beauty that supports artists and everyday users alike.”

Nitin Sahrawat, Founder, BestIndian™

Read more about our founder


Scientists at BestIndian work tirelessly to create the perfect formulations for hair care requirements.

Our Growth Ethos — 100% Organic Reach, Zero Paid Ads

We believe a product should speak for itself. That’s why we do not rely on paid ads or celebrity endorsements. Our growth is driven by product efficacy, education, and word of mouth.

  • No Paid Ads — We invest in product quality and social purpose instead.
  • Education Over Persuasion — Transparent content that helps customers choose wisely.
  • Community-Led Growth — Rooted in genuine recommendations and social impact.

Volunteers planting native Indian saplings in rich soil during BestIndian™’s Atal Vatika Urban Forest initiative in Dehradun — promoting sustainability and environmental care.

Beyond Beauty — Social & Environmental Commitment

BestIndian™ diverts a meaningful portion of revenue towards social and environmental causes. Our initiatives include animal rescue & rehabilitation, urban-forest creation (Atal Vatika, Dehradun), and youth empowerment programs in creative industries.

Find full details on our commitments at Our Philosophy & Promises and learn about Atal Vatika at Atal Vatika .


Join the Movement

When you choose BestIndian™, you choose purity over pretense, science with heritage, and luxury that serves a greater purpose. Welcome to BestIndian™.

Shop BestIndian™

 

BestIndian scientists and researchers can be seen formulating hair oil, shampoo etc.

Unmatched Quality

A symbolic image of a pure, golden elixir drop protected by a glowing shield, representing the BestIndian™ Guarantee of Safety.

 

At BestIndian™, the safety and purity of our luxuries are non-negotiable. Our commitment is not just to create the most effective natural formulations, but also the safest. Every luxury is the result of years of meticulous research by our dedicated teams of scientists, botanists, and doctors, ensuring that what you put on your skin is as pure and trustworthy as the nature from which it came.

Our state-of-the-art manufacturing facility, located in the pristine environment of the Himalayas, adheres to the most stringent international quality standards. We don't just meet industry norms; we aim to set new benchmarks for safety and transparency.


 

Certifications & Compliance

 

Our commitment to quality is verified by the highest industry standards. We guarantee that our operations and products adhere to the following:

  • ISO 9001:2015 Certified: Demonstrating our commitment to the most respected and recognized quality management system standard in the world.
  • Good Manufacturing Practices (GMP) Certified: Ensuring our manufacturing processes meet the highest levels of quality and consistency.
  • CDSCO & US FDA Compliant: Our formulations and ingredients meet the stringent norms set by both the Government of India and the United States Food, Drug & Cosmetic Act.

 

Our "Free-From" Guarantee

 

We believe that what is left out of a product is as important as what is put in. We guarantee that every BestIndian™ luxury is free from harmful and unnecessary additives.

  • Guaranteed Paraben-Free
  • Guaranteed Sulfate-Free
  • Guaranteed Alcohol-Free
  • Guaranteed Cruelty-Free & Vegan
  • Guaranteed Free of Mineral Oil & Petrolatum
  • Guaranteed Free of Phthalates
  • Guaranteed Free of Formaldehyde-releasing agents
  • Guaranteed Free of PEGs (Polyethylene Glycol)
  • Guaranteed Free of Artificial Colors

 

A Note on Natural Ingredients & Allergies

 

Our luxuries are formulated with the finest natural and organic ingredients. However, as with any natural product, certain individuals may have sensitivities to specific botanical extracts.

We proudly list all ingredients on each product page. If you have a known allergy to any plant or herb, we strongly recommend you review the ingredients list before use. We always advise conducting a patch test on a small area of skin prior to the first full application of any new product.

No Hidden Ingredients

Guaranteed Natural & Organic

A symbolic image of the BestIndian™ Promise of Purity, showing a perfect water droplet containing a glowing DNA helix and a green Ayurvedic leaf, representing the fusion of nature and science.

 

At BestIndian™, luxury and purity are not mutually exclusive—they are one and the same. Our brand was founded on a simple, yet profound principle: to create the world's finest cosmetics using only what nature provides and science validates. This is our unwavering promise to you.


Our journey doesn’t begin in a boardroom; it begins in the Himalayan foothills and in the ancient texts of Ayurveda. We believe that true beauty is a reflection of holistic wellness, and that what you put on your body is as important as what you put in it.

That is why every product bearing the BestIndian™ name adheres to the most stringent standards of quality and safety, ensuring that you are using formulations that are not only effective but are fundamentally good for your skin, your body, and the planet.

What "Natural & Organic" Means to Us

In today's market, the words "natural" and "organic" are often used loosely. For BestIndian™, these are not marketing terms; they are the pillars of our identity, validated by the most rigorous global certifications.

Our Standard: The Fusion of Nature, Science, and Trust

COSMOS certified BestIndian beauty care products

  • COSMOS Certified: We adhere to the COSMOS-standard, a globally recognized benchmark for organic and natural cosmetics. This certification ensures that our products are produced to the highest standards for sustainability, biodiversity, and the transparent use of natural resources. It is your guarantee of true organic integrity.
  • 100% Natural & Ayurvedic: Our formulations are born from a deep knowledge of Ayurveda, using time-honored herbs and botanicals. We harness the power of ingredients whose efficacy has been celebrated for centuries.
  • Scientifically Validated: We merge ancient wisdom with modern science. Our brilliant scientists and botanists create powerful bioactive formulas from secondary plant metabolites called phytochemicals. This ensures that our natural ingredients deliver potent, measurable results.
  • Cruelty-Free & Vegan: Our commitment to welfare extends to all living beings. We are a proudly cruelty-free and vegetarian brand, and we never test on animals. This is a core part of our mission to honor our planet and its paws
A conceptual image representing the BestIndian™ "No" List, with hands protecting a pure light while symbolic representations of harsh chemicals fade into the background.


The BestIndian™ "No" List: Commitment to Your Safety

True luxury is not about what is added, but what is purposefully left out. We have a strict and non-negotiable list of ingredients you will never find in our formulations. This isn't just a list; it is our pledge to protect your well-being.

We consciously formulate without:

  • Parabens: Often used as preservatives, but we opt for safer, natural alternatives.
  • Sulfates (SLS/SLES): Harsh chemical detergents that can strip the skin and hair of their natural oils. We use gentle, plant-derived cleansers instead.
  • Formaldehyde & Formaldehyde-Releasers: We strictly avoid these preservatives linked to skin irritation and health concerns.
  • Phthalates: Often hidden in synthetic fragrances, which we never use. Our scents come purely from natural essential oils and botanicals.
  • Mineral Oil & Petrolatum: Petroleum by-products that can be contaminated and offer no real nourishment to the skin. We use pure, nutrient-rich plant oils.
  • Diethanolamine (DEA): We avoid this foaming agent in favor of gentle, natural alternatives.
  • Triclosan: We refuse to use this antibacterial agent due to concerns about its long-term effects.
  • BHA & BHT: Synthetic antioxidants that have no place in our pure, natural formulations.

At BestIndian™, ingredient transparency is paramount. We believe you have the right to know exactly what you are putting on your skin. That’s why we proudly disclose our full ingredient lists, allowing you to make informed choices with absolute confidence.

This is our definition of luxury. This is the BestIndian™ Purity Standard.

A luxurious flat lay of the BestIndian™ Ultimate Conditioning Shampoo bottle, surrounded by its fresh, natural Ayurvedic ingredients: Neem, Rosemary, and Amla.
A split-panel image showing the BestIndian™ ethos: the left side displays traditional Ayurvedic herbs in a brass bowl, and the right side shows a modern BestIndian™ product in a clean, scientific setting.