⚪ One of the most common dermatological and cosmetic concerns is skin ageing: a natural, complex process influenced by two mechanisms—intrinsic (genetic, chronological) ageing resulting from the passage of time, and extrinsic ageing (photoaging), caused by environmental factors (including UV radiation, environmental pollution and smoking). The two processes overlap and are closely linked to increased reactive oxygen species (ROS) and oxidative stress in the skin. Both the intrinsic and extrinsic processes are associated with biochemical disturbances (e.g., the excessive formation of oxygen radicals, leading to protein and DNA damage, amino acid racemization, and non-enzymatic glycosylation, leading to the abnormal cross-linking of collagen fibers and other structural proteins), as well as changes in the physical, morphological and physiological properties of the epidermis and dermis.

⚪ These include disturbances in the function of the epidermal barrier, the flattening of the dermal–epidermal junction, a reduced number and activity of fibroblasts, the accumulation of abnormal elastin fibers (elastosis), deterioration of dermal extracellular matrix, including collagen, elastin, hyaluronic acid, and the impaired functioning of Langerhans cells.

⚪ Features characteristic of mature skin include wrinkles, a loss of elasticity, changes in color, uneven pigmentation and discoloring, dryness, foci of abnormal epidermal keratosis, telangiectasias, susceptibility to irritation, and slower skin regeneration and healing. With age, the degradation of blood vessels leads to insufficient blood supply and, thus, the inadequate oxygenation and nourishment of the skin.

⚪ Scientists at BestIndian™ decided to tackle this problem by using a new dimension altogether. Instead of using synthetic chemicals, our scientists decided to use phytochemicals to find the solution for aging. Phytochemicals are chemicals produced naturally by plants and are so complex that it has been impossible to recreate these unique chemicals in even the most advanced laboratories.

⚪ Taking cues from the ancient Indian treatises which had provided in depth explanation of herbs with seemingly magical properties, our researcher managed to isolate unique phytochemicals from these herbs, which were then mixed in various permutations and combinations in our state-of-the-art laboratories

⚪ It was a long process, fueled by sheer resolve and hard work of our pioneering scientists. They weren't prepared to settle for 'good enough', because they wanted to keep improving the formula till they discovered what humankind had always been looking for. Finally our scientists discovered the ultimate anti-aging formula- the Elixir Of Youth.