Our Philosophy: Purity, Purpose & Positive Change
Our Philosophy — Purity, Safety & Positive Change
Our Philosophy at BestIndian™ is built on purity, safety, and purpose. We create 100% natural, vegetarian luxuries with total ingredient transparency, crafted in a certified carbon-neutral facility. More than beauty, our philosophy pledges 25% of revenue to social and environmental welfare — turning indulgence into impact.
From the pristine Himalayan foothills to the timeless wisdom of Ayurveda, our luxuries are crafted with care, science, and conscience. Every bottle and jar is a reflection of who we are — honest, ethical, and deeply rooted in India’s heritage.
The Foundation of Our Philosophy
⚜️ Purity Without Compromise
BestIndian™ was created to prove that true luxury and absolute purity can coexist. We believe that what you put on your skin should be as safe, natural, and trustworthy as what you choose to eat. That is why every formula is made with 100% natural, vegetarian ingredients — enriched with Ayurvedic botanicals, refined by modern science, and free from harmful chemicals.
⚜️ Purpose Beyond Beauty
For us, luxury is not measured by price or prestige, but by its power to do good. A quarter of every rupee you spend is pledged to social and environmental causes in India — from empowering young people and rescuing animals to creating green lungs for our cities. With BestIndian™, indulgence becomes impact.
The BestIndian™ Promises
⚜️ The Purity Standard
At BestIndian™, purity is our highest form of luxury. Every formulation is designed to deliver visible results without ever compromising on safety or ethics.
- Rooted in Ayurveda: We source powerful herbs and botanicals whose efficacy has been celebrated in Indian wellness traditions for millennia.
- Refined by Science: Our team of scientists and botanists transform these natural treasures into bioactive formulas with proven benefits.
- Crafted with Integrity: All BestIndian™ luxuries are manufactured in a GMP, ISO 9001:2015 & COSMOS Organic certified, carbon-neutral, cruelty-free facility amidst the Himalayas in Dehradun, India.
For us, purity is not a marketing word — it is our standard, our identity, and our promise to you.
⚜️ Total Ingredient Transparency
At BestIndian™, trust is not built on marketing claims — it is earned through complete honesty. While many brands list only their “key ingredients,” we proudly disclose 100% of every formula. Nothing hidden, nothing disguised.
This is our All Ingredients Promise: a guarantee that you always know exactly what touches your skin. We refuse to use parabens, sulfates, phthalates, mineral oils, or other questionable compounds. Instead, we carefully select plant-based alternatives that are safe, effective, and time-tested in Ayurveda.
For us, ingredient transparency is not just a policy — it is a philosophy. By choosing BestIndian™, you choose clarity, authenticity, and a brand that values your trust above all else.
⚜️ Alcohol & Paraben-Free Safety Promise
Luxury should never come at the expense of your skin’s health. That is why every BestIndian™ luxury is crafted without parabens or harsh alcohols.
- Parabens: These synthetic preservatives have long been linked to endocrine disruption and cumulative exposure risks. We replace them with safe, natural alternatives that preserve both your product and your peace of mind.
- Simple Alcohols (like ethanol): Often added for a quick-drying feel, these can strip the skin’s barrier, causing dryness, irritation, and premature aging. Instead, we use gentle, botanical solvents that nurture the skin’s natural balance.
With BestIndian™, you never have to choose between performance and safety. Our formulas are a testament that purity and efficacy can coexist in every bottle and jar.
⚜️ Our Guarantee of Safety
Safety is not an option — it is our foundation. Every BestIndian™ luxury is created with the highest level of care, under strict international standards that protect your well-being.
Our manufacturing facility is proudly:
- ISO 9001:2015 Certified – Adhering to the world’s most respected quality management system.
- GMP Compliant – Following Good Manufacturing Practices for consistency and safety.
- COSMOS Organic Certified – Meeting the global benchmark for sustainable, natural processes.
- Carbon-Neutral & Cruelty-Free – Respecting both the planet and all living beings.
We also follow all CDSCO and US FDA regulations, ensuring every step of production is transparent, accountable, and world-class.
⚜️ Our Carbon Neutral Commitment
Luxury means nothing if it costs the Earth. That is why our facility is Carbon Neutral Certified under the CarbonNeutral Protocol, the most respected global standard for climate action.
Our 5-step path to carbon neutrality includes:
- Defining our emissions across the entire value chain.
- Measuring our footprint with independent experts.
- Targeting ambitious reduction goals.
- Reducing emissions through energy efficiency and greener processes.
- Communicating openly about our progress and impact.
We also invest in high-quality reforestation and renewable energy projects, ensuring that your choice of BestIndian™ is also a choice for a healthier planet.
For us, carbon neutrality is not a trend — it is our license to operate in a world that urgently needs conscious brands to lead the way.
Social Purpose — Positive Change
At BestIndian™, we believe that true luxury must serve a higher purpose. That is why we have chosen to redirect our entire advertising budget into something far more meaningful: India’s welfare.
We pledge 25% of our annual revenue — not profit, but revenue — to social and environmental causes that matter most to our communities. Every purchase you make directly fuels positive change, turning indulgence into impact.
⚜️ Empowering India’s Youth
India’s future depends on its young minds. Yet, talent in small towns and rural areas is often forced to migrate due to lack of opportunity. At BestIndian™, we are committed to creating equal career opportunities where they are needed most, nurturing creativity and skill without displacement.
⚜️ Hope for Helpless Animals
India’s cultural heritage is rooted in compassion for all living beings. To honor this tradition, we dedicate part of our pledge to supporting animal rescue and rehabilitation initiatives. From shelters to grassroots organizations, we help provide hope and healing to those without a voice.
⚜️ Creating Urban Forests
Unplanned urbanization has left our cities vulnerable to heatwaves, pollution, and vanishing green cover. Through our flagship project, Atal Vatika in Dehradun, we transformed a barren ravine into a thriving forest of native species. This is just the beginning — our vision is to replicate this model across India, creating healthier, greener spaces for generations to come.
A Philosophy of Organic Trust: We Don't Do Ads.
In an industry that spends billions on advertising, we have made a radical and foundational commitment: we do not use paid or targeted advertising.
Our growth is driven entirely by the quality of our products and the power of our mission. We believe in earning your attention, not buying it. This "Philosophy of Organic Trust" is our stand against the invasive, data-harvesting model of modern marketing. We believe your privacy is not a fair price to pay to discover a product.
By diverting our entire marketing budget, we are able to directly fund our 25% Pledge. This isn't just a marketing strategy-it is the engine of our social mission. Every customer discovers us organically, and every purchase contributes directly to a cause bigger than all of us.
Why This Matters
At BestIndian™, our promises are not marketing claims — they are the truth behind every luxury we create. In an industry where “natural” and “safe” are often reduced to slogans, we hold ourselves to a higher standard: purity backed by science, transparency without compromise, and luxury with purpose.
When you choose BestIndian™, you are choosing:
- 100% Ingredient Transparency — every formula fully disclosed.
- Alcohol & Paraben-Free Luxuries — safer, gentler, and consciously formulated.
- World-Class Standards — crafted in a GMP, ISO 9001:2015 & COSMOS Organic certified, carbon-neutral, cruelty-free facility.
- A Brand with Purpose — 25% of revenue pledged to India’s welfare.
This is what makes BestIndian™ more than a beauty brand. It is a movement — where truth meets luxury, and where every purchase becomes a statement of purity, safety, and positive change.
Frequently Asked Questions
1. What is the BestIndian™ philosophy?
Our philosophy is simple: to create beauty with purpose. Every luxury we craft reflects two core beliefs — Purity Without Compromise (100% natural, vegetarian formulas) and Purpose Beyond Beauty (a 25% revenue pledge to social and environmental welfare across India).
2. How does BestIndian™ ensure product safety?
Safety is our foundation. Our manufacturing facility and processes are GMP, ISO 9001:2015, and COSMOS Organic certified — which means every product is produced to internationally recognized standards of care, consistency, and traceability.
3. Are BestIndian™ products paraben-free and alcohol-free?
Yes — unequivocally. We consciously craft our luxuries without parabens or harsh, drying alcohols. Our formulations are engineered to perform while protecting the skin’s natural barrier.
4. What does "ingredient transparency" mean at BestIndian™?
It means complete honesty. While many brands highlight only “key” ingredients, we disclose 100% of each formula so you always know exactly what you’re putting on your skin.
5. What does it mean that BestIndian™ is carbon neutral?
It means we take responsibility for our environmental impact. Our manufacturing facility is Carbon Neutral Certified under the CarbonNeutral Protocol: we measure emissions, reduce them where possible, and offset the remainder through high-impact reforestation and renewable-energy projects.
6. How is BestIndian™ different from other natural beauty brands?
Our difference is three-dimensional: Absolute Purity (100% natural, fully transparent formulas), Certified Standards (facility-level certifications for safety, quality and sustainability), and Verifiable Impact (a non-negotiable 25% revenue pledge to social causes). That combination is unique to BestIndian™.
7. What social causes does BestIndian™ support?
Our 25% pledge focuses on three pillars: empowering youth with career opportunities, rescuing and rehabilitating helpless animals, and creating urban forests (our flagship Atal Vatika in Dehradun is the model we replicate nationwide).
8. Is BestIndian™ cruelty-free and vegan?
Yes — BestIndian™ is 100% vegetarian and cruelty-free: we never test on animals. Most of our formulations are vegan; where a specific product includes an ethically sourced animal-derived ingredient (for example, goat milk in a select soap), we disclose it clearly on the product page. If you need vegan-only options, each product page lists that plainly.
Explore More About Us
Looking to know more about who we are and what we stand for? Discover our story, our heritage, and our vision:
- About Us – Learn how BestIndian™ was born from Ayurveda, science, and authenticity.
- Our Founder – Meet Nitin Sahrawat, the visionary behind our mission of purity and purpose.
- Natural & Organic Luxuries – Explore why “Made in India” is the soul of our purity and excellence.
bestseller collection
Our USP

About BestIndian
Born at the intersection of Ayurveda and performance, BestIndian™ crafts natural luxury skincare, hair care, and alcohol-free perfume elixirs rooted in Himalayan botanicals and refined by modern science. Each product reflects our commitment to purity, transparency, and responsible Indian craftsmanship.
Where Truth Meets Luxury Beauty in India
The crisp air of the Himalayas. The whisper of ancient Ayurveda. The assurance of modern science.
This is where BestIndian™ was born — a world where beauty is honest, luxury is ethical, and every jar and bottle tells a story of integrity. Our range spans performance skincare, restorative hair care, and exquisite alcohol-free perfume elixirs — all crafted to deliver results while honouring purity, sustainability, and Indian heritage.
A Journey of Resilience & Reinvention
The authenticity of BestIndian™ is rooted in the journey of its founder, Nitin Sahrawat. After a prolific fifteen-year career as an actor in Mumbai, he chose to leave a life of glamour for one of purpose. He embarked on a path of reinvention, returning to his education to become a registered lawyer and dedicating himself to animal welfare and environmentalism. This brand is the culmination of that journey—a business built not on profit, but on a promise to create a medium for positive change.
Our Roots: Ayurveda, Himalayan Purity & Science
Our journey begins in the Himalayan foothills of Dehradun, where partner farmers cultivate potent botanicals in mineral-rich, organic soil. We blend centuries-old Ayurvedic knowledge from classical texts with modern formulation science to create trademarked bioactive formulas.
From Ancient Texts to Modern Research
Our formulations draw on Ayurvedic classics such as the Charak Samhita and Sushrut Samhita, then undergo modern R&D to translate botanical efficacy into reproducible, high-performance products.
Manufacturing & Quality
All BestIndian™ products are produced in a single, transparent supply chain. Our manufacturing facility is GMP, ISO 9001:2015 & COSMOS Organic certified, carbon-neutral and cruelty-free. These certifications apply to our facility and processes; they ensure rigorous quality control, sustainability, and traceability at scale.
Our Uncompromising Purity & Transparency
We are obsessive about what goes into — and stays out of — our products. This is our non-negotiable guarantee to you.
- Pure Formulas: No parabens, no sulfates, no random synthetic fillers, no hidden toxins.
- Total Transparency: We disclose full ingredient lists so you can make informed choices.
- Ethical by Design: 100% vegetarian formulations and cruelty-free practices where applicable.
For detailed declarations of our promises — safety, ingredient transparency, and our carbon-neutral manufacturing — see Our Philosophy & Promises. For origin, heritage, and craft-focused storytelling, visit Natural & Organic Luxuries.
The Power in Every Bottle & Jar — Brands and Innovation
BestIndian™ is the umbrella for a portfolio of trademarked Indian luxury brands, each crafted with a specific purpose:
- Moviestar™ — Professional-grade skincare and hair care designed for actors and performers who demand camera-ready results without compromising skin health.
- Elixir of Youth™ — Anti-aging formulations marrying Ayurvedic botanicals with modern actives.
- GlowPotion™ — Lightweight formulations for a natural, luminous finish.
- Luxury of India™ — Celebrating India’s rare botanicals and artisanal traditions in high-performance formulations.
Each of these lines is trademarked and rooted in the same purity and manufacturing standards described above.
From Our Founder: A Promise of Authenticity
“As an actor for over fifteen years in Mumbai, I learned that the most powerful connection is built on authenticity. I created BestIndian™ because I wanted safe, honest performance-grade beauty that supports artists and everyday users alike.”
— Nitin Sahrawat, Founder, BestIndian™
Our Growth Ethos — 100% Organic Reach, Zero Paid Ads
We believe a product should speak for itself. That’s why we do not rely on paid ads or celebrity endorsements. Our growth is driven by product efficacy, education, and word of mouth.
- No Paid Ads — We invest in product quality and social purpose instead.
- Education Over Persuasion — Transparent content that helps customers choose wisely.
- Community-Led Growth — Rooted in genuine recommendations and social impact.
Beyond Beauty — Social & Environmental Commitment
BestIndian™ diverts a meaningful portion of revenue towards social and environmental causes. Our initiatives include animal rescue & rehabilitation, urban-forest creation (Atal Vatika, Dehradun), and youth empowerment programs in creative industries.
Find full details on our commitments at Our Philosophy & Promises and learn about Atal Vatika at Atal Vatika .
Join the Movement
When you choose BestIndian™, you choose purity over pretense, science with heritage, and luxury that serves a greater purpose. Welcome to BestIndian™.
Unmatched Quality

At BestIndian™, the safety and purity of our luxuries are non-negotiable. Our commitment is not just to create the most effective natural formulations, but also the safest. Every luxury is the result of years of meticulous research by our dedicated teams of scientists, botanists, and doctors, ensuring that what you put on your skin is as pure and trustworthy as the nature from which it came.
Our state-of-the-art manufacturing facility, located in the pristine environment of the Himalayas, adheres to the most stringent international quality standards. We don't just meet industry norms; we aim to set new benchmarks for safety and transparency.
Certifications & Compliance
Our commitment to quality is verified by the highest industry standards. We guarantee that our operations and products adhere to the following:
- ISO 9001:2015 Certified: Demonstrating our commitment to the most respected and recognized quality management system standard in the world.
- Good Manufacturing Practices (GMP) Certified: Ensuring our manufacturing processes meet the highest levels of quality and consistency.
- CDSCO & US FDA Compliant: Our formulations and ingredients meet the stringent norms set by both the Government of India and the United States Food, Drug & Cosmetic Act.
Our "Free-From" Guarantee
We believe that what is left out of a product is as important as what is put in. We guarantee that every BestIndian™ luxury is free from harmful and unnecessary additives.
- Guaranteed Paraben-Free
- Guaranteed Sulfate-Free
- Guaranteed Alcohol-Free
- Guaranteed Cruelty-Free & Vegan
- Guaranteed Free of Mineral Oil & Petrolatum
- Guaranteed Free of Phthalates
- Guaranteed Free of Formaldehyde-releasing agents
- Guaranteed Free of PEGs (Polyethylene Glycol)
- Guaranteed Free of Artificial Colors
A Note on Natural Ingredients & Allergies
Our luxuries are formulated with the finest natural and organic ingredients. However, as with any natural product, certain individuals may have sensitivities to specific botanical extracts.
We proudly list all ingredients on each product page. If you have a known allergy to any plant or herb, we strongly recommend you review the ingredients list before use. We always advise conducting a patch test on a small area of skin prior to the first full application of any new product.
No Hidden Ingredients
Guaranteed Natural & Organic

At BestIndian™, luxury and purity are not mutually exclusive—they are one and the same. Our brand was founded on a simple, yet profound principle: to create the world's finest cosmetics using only what nature provides and science validates. This is our unwavering promise to you.
Our journey doesn’t begin in a boardroom; it begins in the Himalayan foothills and in the ancient texts of Ayurveda. We believe that true beauty is a reflection of holistic wellness, and that what you put on your body is as important as what you put in it.
That is why every product bearing the BestIndian™ name adheres to the most stringent standards of quality and safety, ensuring that you are using formulations that are not only effective but are fundamentally good for your skin, your body, and the planet.
What "Natural & Organic" Means to Us
In today's market, the words "natural" and "organic" are often used loosely. For BestIndian™, these are not marketing terms; they are the pillars of our identity, validated by the most rigorous global certifications.
Our Standard: The Fusion of Nature, Science, and Trust
- COSMOS Certified: We adhere to the COSMOS-standard, a globally recognized benchmark for organic and natural cosmetics. This certification ensures that our products are produced to the highest standards for sustainability, biodiversity, and the transparent use of natural resources. It is your guarantee of true organic integrity.
- 100% Natural & Ayurvedic: Our formulations are born from a deep knowledge of Ayurveda, using time-honored herbs and botanicals. We harness the power of ingredients whose efficacy has been celebrated for centuries.
- Scientifically Validated: We merge ancient wisdom with modern science. Our brilliant scientists and botanists create powerful bioactive formulas from secondary plant metabolites called phytochemicals. This ensures that our natural ingredients deliver potent, measurable results.
- Cruelty-Free & Vegan: Our commitment to welfare extends to all living beings. We are a proudly cruelty-free and vegetarian brand, and we never test on animals. This is a core part of our mission to honor our planet and its paws

The BestIndian™ "No" List: Commitment to Your Safety
True luxury is not about what is added, but what is purposefully left out. We have a strict and non-negotiable list of ingredients you will never find in our formulations. This isn't just a list; it is our pledge to protect your well-being.
We consciously formulate without:
- Parabens: Often used as preservatives, but we opt for safer, natural alternatives.
- Sulfates (SLS/SLES): Harsh chemical detergents that can strip the skin and hair of their natural oils. We use gentle, plant-derived cleansers instead.
- Formaldehyde & Formaldehyde-Releasers: We strictly avoid these preservatives linked to skin irritation and health concerns.
- Phthalates: Often hidden in synthetic fragrances, which we never use. Our scents come purely from natural essential oils and botanicals.
- Mineral Oil & Petrolatum: Petroleum by-products that can be contaminated and offer no real nourishment to the skin. We use pure, nutrient-rich plant oils.
- Diethanolamine (DEA): We avoid this foaming agent in favor of gentle, natural alternatives.
- Triclosan: We refuse to use this antibacterial agent due to concerns about its long-term effects.
- BHA & BHT: Synthetic antioxidants that have no place in our pure, natural formulations.
At BestIndian™, ingredient transparency is paramount. We believe you have the right to know exactly what you are putting on your skin. That’s why we proudly disclose our full ingredient lists, allowing you to make informed choices with absolute confidence.
This is our definition of luxury. This is the BestIndian™ Purity Standard.

