Natural & Organic Luxuries — Made in India, Honored Worldwide

Natural & Organic Luxuries from BestIndian™ are proudly Made in India. Crafted in the Himalayas and Kannauj, they blend Ayurvedic heritage with organic purity and modern science- every creation a tribute to India’s artisanal excellence and conscious luxury.

An artistic map of India filled with natural Ayurvedic ingredients, representing the core of BestIndian's Made in India philosophy.

The Spirit of Made in India

For BestIndian™, “Made in India” is not just a label — it is a philosophy of heritage and quality. Our luxuries showcase India’s timeless wisdom, its unparalleled craftsmanship, and its natural abundance. Every formula is an authentic expression of the country’s Ayurvedic roots and modern innovation, proving that India can lead the world in conscious luxury.

Born in the Himalayas

The Himalayas are more than mountains — they are the cradle of purity. Our beauty and wellness luxuries are created in this pristine, pollution-free environment, where mineral-rich soil nurtures potent Ayurvedic herbs.

  • Organic Farming: Partner farmers in Uttarakhand cultivate our botanicals sustainably, ensuring purity while uplifting local communities.
  • Scientific Excellence: Our GMP, ISO 9001:2015 & COSMOS Organic certified, carbon-neutral facility merges Ayurvedic traditions with cutting-edge science.
  • Cultural Legacy: Known as the “land of Ayurveda,” Uttarakhand has been revered for millennia as the source of healing herbs, celebrated in classical Ayurvedic texts.

From saffron and rose to amla and neem, the Himalayas give us botanicals of unmatched potency — the foundation of our Natural & Organic Luxuries.

A split image showing pure Himalayan herbs on the left and a modern scientific lab on the right, symbolizing BestIndian's fusion of nature and science.

The Kannauj Legacy of Perfumery

If the Himalayas are the heart of purity, then Kannauj is the soul of fragrance. Known as India’s ancient perfume capital, Kannauj once supplied natural fragrances to the nobility of Egypt, Rome, and Mesopotamia. BestIndian™ is proud to revive this timeless heritage for the modern world.

  • Authentic Craftsmanship: Our perfumery in Kannauj follows traditional distillation methods that honor India’s legendary artistry.
  • Cultural Heritage: From the Kamasutra to the Bṛhat Saṃhitā, India’s ancient texts documented perfumery as one of the highest arts of refinement.
  • Modern Rebirth: BestIndian™ reimagines this tradition with alcohol-free Perfume Elixirs — skin-safe, long-lasting, and 100% natural.

In every drop of fragrance, Kannauj’s legacy is alive — elegant, authentic, and unmistakably Indian.

An antique copper distillation pot from Kannauj surrounded by rose and jasmine petals, representing the ancient legacy of BestIndian's natural perfumery.

Our Commitment to Natural & Organic Purity

For BestIndian™, “Natural & Organic” is more than a trend — it is our identity. Every luxury we create is:

  • 100% Natural & Vegetarian – Powered by pure botanicals, free from parabens, sulfates, and harsh alcohols.
  • Crafted in a Certified Facility – Manufactured in a GMP, ISO 9001:2015 & COSMOS Organic certified, carbon-neutral facility in the Himalayas.
  • Cruelty-Free & Ethical – No animal testing, no shortcuts, only conscious choices.

This is what defines luxury without compromise — formulas that respect your skin, your trust, and the planet.

A image split  in half with Himalayan herbs on the left and BestIndian scientific lab on the right, symbolizing BestIndian's synergy between nature and science.

Why India Leads the Future of Luxury

Global beauty brands often borrow from India’s wisdom — but BestIndian™ brings it to the world with authenticity. By combining Ayurvedic heritage, Himalayan purity, and Kannauj craftsmanship, India is not only preserving its traditions but also shaping the future of natural luxury.

When you choose BestIndian™, you are choosing more than beauty — you are choosing a movement that proves India can set the gold standard for ethical, natural, and world-class luxury.

FAQs — Natural & Organic Luxuries

Q1: What are BestIndian™ Natural & Organic Luxuries?

They are skincare, hair care, and perfume elixirs crafted with 100% natural, vegetarian ingredients. Rooted in Ayurveda and refined with science, they embody India’s purity and craftsmanship.

Q2: Where are BestIndian™ luxuries made?

Our luxuries are proudly Made in India, created in the Himalayas at our certified facility and in Kannauj, India’s ancient perfume capital.

Q3: What makes the Himalayas important for BestIndian™?

The Himalayas provide a pristine, mineral-rich environment for cultivating Ayurvedic herbs. They ensure the purity and potency of our natural ingredients.

Q4: Why does BestIndian™ highlight Kannauj in its philosophy?

Kannauj is India’s perfume capital with a heritage spanning millennia. BestIndian™ revives this legacy through modern, alcohol-free Perfume Elixirs crafted with authentic methods.

Q5: Are all BestIndian™ luxuries cruelty-free and vegetarian?

Yes. Every BestIndian™ creation is 100% vegetarian, cruelty-free, and crafted with respect for both nature and living beings.

Explore More

  • Our Philosophy – Discover the values that guide every BestIndian™ luxury.
  • About Us – Learn the story of our journey from Ayurveda to global luxury.
  • Our Founder – Meet Nitin Sahrawat, the visionary behind BestIndian™.
BestIndian Products

bestseller collection

Luxuries
What makes us the best

Our USP

About BestIndian

Born at the intersection of Ayurveda and performance, BestIndian™ crafts natural luxury skincare, hair care, and alcohol-free perfume elixirs rooted in Himalayan botanicals and refined by modern science. Each product reflects our commitment to purity, transparency, and responsible Indian craftsmanship.

A vibrant red hibiscus flower and aloe vera plants, key organic ingredients for BestIndian™ natural cosmetics, thrive on a lush Himalayan hillside overlooking misty valleys at golden sunrise.


Where Truth Meets Luxury Beauty in India

The crisp air of the Himalayas. The whisper of ancient Ayurveda. The assurance of modern science.

This is where BestIndian™ was born — a world where beauty is honest, luxury is ethical, and every jar and bottle tells a story of integrity. Our range spans performance skincare, restorative hair care, and exquisite alcohol-free perfume elixirs — all crafted to deliver results while honouring purity, sustainability, and Indian heritage.


A Journey of Resilience & Reinvention

The authenticity of BestIndian™ is rooted in the journey of its founder, Nitin Sahrawat. After a prolific fifteen-year career as an actor in Mumbai, he chose to leave a life of glamour for one of purpose. He embarked on a path of reinvention, returning to his education to become a registered lawyer and dedicating himself to animal welfare and environmentalism. This brand is the culmination of that journey—a business built not on profit, but on a promise to create a medium for positive change.


Ancient Ayurvedic manuscript surrounded by hibiscus flowers, amla fruits, and green leaves — symbolizing BestIndian™’s blend of heritage and botanicals in luxury beauty care.

Our Roots: Ayurveda, Himalayan Purity & Science

Our journey begins in the Himalayan foothills of Dehradun, where partner farmers cultivate potent botanicals in mineral-rich, organic soil. We blend centuries-old Ayurvedic knowledge from classical texts with modern formulation science to create trademarked bioactive formulas.

From Ancient Texts to Modern Research

Our formulations draw on Ayurvedic classics such as the Charak Samhita and Sushrut Samhita, then undergo modern R&D to translate botanical efficacy into reproducible, high-performance products.

Manufacturing & Quality

All BestIndian™ products are produced in a single, transparent supply chain. Our manufacturing facility is GMP, ISO 9001:2015 & COSMOS Organic certified, carbon-neutral and cruelty-free. These certifications apply to our facility and processes; they ensure rigorous quality control, sustainability, and traceability at scale.


Scientist in a modern cosmetics laboratory pouring natural extract into a beaker — representing BestIndian™’s fusion of traditional Ayurveda with advanced scientific research.

Our Uncompromising Purity & Transparency

We are obsessive about what goes into — and stays out of — our products. This is our non-negotiable guarantee to you.

  • Pure Formulas: No parabens, no sulfates, no random synthetic fillers, no hidden toxins.
  • Total Transparency: We disclose full ingredient lists so you can make informed choices.
  • Ethical by Design: 100% vegetarian formulations and cruelty-free practices where applicable.

For detailed declarations of our promises — safety, ingredient transparency, and our carbon-neutral manufacturing — see Our Philosophy & Promises. For origin, heritage, and craft-focused storytelling, visit Natural & Organic Luxuries.


The Power in Every Bottle & Jar — Brands and Innovation

BestIndian™ is the umbrella for a portfolio of trademarked Indian luxury brands, each crafted with a specific purpose:

  • Moviestar™ — Professional-grade skincare and hair care designed for actors and performers who demand camera-ready results without compromising skin health.
  • Elixir of Youth™ — Anti-aging formulations marrying Ayurvedic botanicals with modern actives.
  • GlowPotion™ — Lightweight formulations for a natural, luminous finish.
  • Luxury of India™ — Celebrating India’s rare botanicals and artisanal traditions in high-performance formulations.

Each of these lines is trademarked and rooted in the same purity and manufacturing standards described above.


From Our Founder: A Promise of Authenticity

“As an actor for over fifteen years in Mumbai, I learned that the most powerful connection is built on authenticity. I created BestIndian™ because I wanted safe, honest performance-grade beauty that supports artists and everyday users alike.”

Nitin Sahrawat, Founder, BestIndian™

Read more about our founder


Scientists at BestIndian work tirelessly to create the perfect formulations for hair care requirements.

Our Growth Ethos — 100% Organic Reach, Zero Paid Ads

We believe a product should speak for itself. That’s why we do not rely on paid ads or celebrity endorsements. Our growth is driven by product efficacy, education, and word of mouth.

  • No Paid Ads — We invest in product quality and social purpose instead.
  • Education Over Persuasion — Transparent content that helps customers choose wisely.
  • Community-Led Growth — Rooted in genuine recommendations and social impact.

Volunteers planting native Indian saplings in rich soil during BestIndian™’s Atal Vatika Urban Forest initiative in Dehradun — promoting sustainability and environmental care.

Beyond Beauty — Social & Environmental Commitment

BestIndian™ diverts a meaningful portion of revenue towards social and environmental causes. Our initiatives include animal rescue & rehabilitation, urban-forest creation (Atal Vatika, Dehradun), and youth empowerment programs in creative industries.

Find full details on our commitments at Our Philosophy & Promises and learn about Atal Vatika at Atal Vatika .


Join the Movement

When you choose BestIndian™, you choose purity over pretense, science with heritage, and luxury that serves a greater purpose. Welcome to BestIndian™.

Shop BestIndian™

 

BestIndian scientists and researchers can be seen formulating hair oil, shampoo etc.

Unmatched Quality

A symbolic image of a pure, golden elixir drop protected by a glowing shield, representing the BestIndian™ Guarantee of Safety.

 

At BestIndian™, the safety and purity of our luxuries are non-negotiable. Our commitment is not just to create the most effective natural formulations, but also the safest. Every luxury is the result of years of meticulous research by our dedicated teams of scientists, botanists, and doctors, ensuring that what you put on your skin is as pure and trustworthy as the nature from which it came.

Our state-of-the-art manufacturing facility, located in the pristine environment of the Himalayas, adheres to the most stringent international quality standards. We don't just meet industry norms; we aim to set new benchmarks for safety and transparency.


 

Certifications & Compliance

 

Our commitment to quality is verified by the highest industry standards. We guarantee that our operations and products adhere to the following:

  • ISO 9001:2015 Certified: Demonstrating our commitment to the most respected and recognized quality management system standard in the world.
  • Good Manufacturing Practices (GMP) Certified: Ensuring our manufacturing processes meet the highest levels of quality and consistency.
  • CDSCO & US FDA Compliant: Our formulations and ingredients meet the stringent norms set by both the Government of India and the United States Food, Drug & Cosmetic Act.

 

Our "Free-From" Guarantee

 

We believe that what is left out of a product is as important as what is put in. We guarantee that every BestIndian™ luxury is free from harmful and unnecessary additives.

  • Guaranteed Paraben-Free
  • Guaranteed Sulfate-Free
  • Guaranteed Alcohol-Free
  • Guaranteed Cruelty-Free & Vegan
  • Guaranteed Free of Mineral Oil & Petrolatum
  • Guaranteed Free of Phthalates
  • Guaranteed Free of Formaldehyde-releasing agents
  • Guaranteed Free of PEGs (Polyethylene Glycol)
  • Guaranteed Free of Artificial Colors

 

A Note on Natural Ingredients & Allergies

 

Our luxuries are formulated with the finest natural and organic ingredients. However, as with any natural product, certain individuals may have sensitivities to specific botanical extracts.

We proudly list all ingredients on each product page. If you have a known allergy to any plant or herb, we strongly recommend you review the ingredients list before use. We always advise conducting a patch test on a small area of skin prior to the first full application of any new product.

No Hidden Ingredients

Guaranteed Natural & Organic

A symbolic image of the BestIndian™ Promise of Purity, showing a perfect water droplet containing a glowing DNA helix and a green Ayurvedic leaf, representing the fusion of nature and science.

 

At BestIndian™, luxury and purity are not mutually exclusive—they are one and the same. Our brand was founded on a simple, yet profound principle: to create the world's finest cosmetics using only what nature provides and science validates. This is our unwavering promise to you.


Our journey doesn’t begin in a boardroom; it begins in the Himalayan foothills and in the ancient texts of Ayurveda. We believe that true beauty is a reflection of holistic wellness, and that what you put on your body is as important as what you put in it.

That is why every product bearing the BestIndian™ name adheres to the most stringent standards of quality and safety, ensuring that you are using formulations that are not only effective but are fundamentally good for your skin, your body, and the planet.

What "Natural & Organic" Means to Us

In today's market, the words "natural" and "organic" are often used loosely. For BestIndian™, these are not marketing terms; they are the pillars of our identity, validated by the most rigorous global certifications.

Our Standard: The Fusion of Nature, Science, and Trust

COSMOS certified BestIndian beauty care products

  • COSMOS Certified: We adhere to the COSMOS-standard, a globally recognized benchmark for organic and natural cosmetics. This certification ensures that our products are produced to the highest standards for sustainability, biodiversity, and the transparent use of natural resources. It is your guarantee of true organic integrity.
  • 100% Natural & Ayurvedic: Our formulations are born from a deep knowledge of Ayurveda, using time-honored herbs and botanicals. We harness the power of ingredients whose efficacy has been celebrated for centuries.
  • Scientifically Validated: We merge ancient wisdom with modern science. Our brilliant scientists and botanists create powerful bioactive formulas from secondary plant metabolites called phytochemicals. This ensures that our natural ingredients deliver potent, measurable results.
  • Cruelty-Free & Vegan: Our commitment to welfare extends to all living beings. We are a proudly cruelty-free and vegetarian brand, and we never test on animals. This is a core part of our mission to honor our planet and its paws
A conceptual image representing the BestIndian™ "No" List, with hands protecting a pure light while symbolic representations of harsh chemicals fade into the background.


The BestIndian™ "No" List: Commitment to Your Safety

True luxury is not about what is added, but what is purposefully left out. We have a strict and non-negotiable list of ingredients you will never find in our formulations. This isn't just a list; it is our pledge to protect your well-being.

We consciously formulate without:

  • Parabens: Often used as preservatives, but we opt for safer, natural alternatives.
  • Sulfates (SLS/SLES): Harsh chemical detergents that can strip the skin and hair of their natural oils. We use gentle, plant-derived cleansers instead.
  • Formaldehyde & Formaldehyde-Releasers: We strictly avoid these preservatives linked to skin irritation and health concerns.
  • Phthalates: Often hidden in synthetic fragrances, which we never use. Our scents come purely from natural essential oils and botanicals.
  • Mineral Oil & Petrolatum: Petroleum by-products that can be contaminated and offer no real nourishment to the skin. We use pure, nutrient-rich plant oils.
  • Diethanolamine (DEA): We avoid this foaming agent in favor of gentle, natural alternatives.
  • Triclosan: We refuse to use this antibacterial agent due to concerns about its long-term effects.
  • BHA & BHT: Synthetic antioxidants that have no place in our pure, natural formulations.

At BestIndian™, ingredient transparency is paramount. We believe you have the right to know exactly what you are putting on your skin. That’s why we proudly disclose our full ingredient lists, allowing you to make informed choices with absolute confidence.

This is our definition of luxury. This is the BestIndian™ Purity Standard.

A luxurious flat lay of the BestIndian™ Ultimate Conditioning Shampoo bottle, surrounded by its fresh, natural Ayurvedic ingredients: Neem, Rosemary, and Amla.
A split-panel image showing the BestIndian™ ethos: the left side displays traditional Ayurvedic herbs in a brass bowl, and the right side shows a modern BestIndian™ product in a clean, scientific setting.