Where Truth Meets Luxury Beauty in India

The crisp air of the Himalayas. The whisper of ancient Ayurveda. The assurance of modern science.

This is where BestIndian™ was born — a world where beauty is honest, luxury is ethical, and every drop tells a story of integrity. Our world-class range spans skincare, hair care, and natural perfumes — all crafted to deliver visible results while honoring purity, sustainability, and Indian heritage.

We believe beauty should never come at the cost of your health, your trust, or the planet.

We are not here to follow trends. We are here to set the gold standard for natural luxury skincare, hair care, and alcohol-free perfumes in India.

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Our Roots: Where Ayurveda and Himalayan Purity Meets Science

Our journey begins in the Himalayan foothills of Dehradun, where partner farmers cultivate potent botanicals in pristine, mineral-rich soil.

From Ancient Texts to Modern Science

Our wisdom comes from Ayurvedic classics — the Charak Samhita, Sushrut Samhita, and Ashtanga Sangrah — knowledge refined over millennia.

GMP-Certified Formulations with COSMOS Organic Standards

In our GMP- and ISO-certified manufacturing facility, this timeless wisdom is refined.

We collaborate with scientists to merge tradition with innovation, creating trademarked bioactive formulas from phytochemicals.

The result — high-performance skincare, restorative hair care, and exquisite natural perfumes — is a luxury that’s both pure and powerful, from paraben-free daily shampoos to Ayurvedic hair and face serums, and more..

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Our Uncompromising Purity Promise

We are obsessive about what goes into — and stays out of — our products. This is our non-negotiable guarantee to you.

✔ Pure Formulas – No parabens, sulphates, alcohol, formaldehyde, PEGs, phthalates, or artificial colors. Ever.
✔ Total Transparency – No hidden ingredients — every formula fully disclosed.
✔ Certified Safe – FDA & CDSCO compliant, dermatologically tested, 100% cruelty-free, and 100% vegetarian.

With BestIndian™, trust is not just a word; it’s our most vital ingredient.

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The Power in Every Bottle & Jar — Skincare, Hair Care, and Perfumes

Nature is our muse, science is our method. Each formula is built around high-potency, ethically sourced botanicals, chosen for their proven efficacy.

From revitalizing face creams infused with saffron and rosewater, to clarifying serums powered by Vitamin C and liquorice root, our skincare blends time-tested botanicals with modern dermal science — delivering a radiant, healthy complexion without compromise.

Our Trademarked Luxury Brands

BestIndian™ is the umbrella for a portfolio of trademarked Indian luxury beauty brands, each crafted with a unique vision:

• Moviestar™ — Professional-grade skincare and hair care designed for actors, models, and performers who demand camera-ready results without compromising skin health.

• Elixir of Youth™ — Our anti-aging skincare collection (see it here), blending Ayurvedic botanicals with modern actives to reduce fine lines, restore firmness, and deliver youthful radiance.

• GlowPotion™ — Formulas that give you a natural, “glow without makeup” finish, enhancing your skin’s innate luminosity.

• Luxury of India™ — Celebrating India’s rarest botanicals and artisanal traditions, transformed into high-performance luxury beauty.

Each brand is 100% Made in India, fully trademarked, and aligned with our uncompromising purity promise.

For Skin — Radiance Through Ayurveda & Science

From revitalizing face creams infused with saffron and rosewater, to clarifying serums powered by vitamin C and liquorice root, our skincare blends time-tested botanicals with modern dermal science — delivering a radiant, healthy complexion without compromise.

Saffron to brighten, rosewater to hydrate, neem to purify, vitamin C to renew, and hyaluronic acid to deeply moisturize — all blended to bring out your healthiest, most radiant complexion.

For Hair — Nourishment from Root to Tip

Amla to strengthen, hibiscus to promote shine, reetha to cleanse gently, aloe vera to soothe and hydrate — delivering scalp health and hair vitality.

For Scent — Alcohol-Free Perfume Elixirs

Rare botanicals, natural essential oils, and traditional Indian ittars, reimagined as alcohol-free perfume elixirs — long-lasting, skin-safe, and unforgettable.

Sustainably sourced. Responsibly processed. Scientifically optimized for results.

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From Our Founder: A Promise of Authenticity

*"As an actor for over fifteen years in Mumbai, I learned that the most powerful connection is built on authenticity.

But for years, I saw the beauty industry doing the opposite. Day after day, I watched the toll that 12 hours of chemical-laden makeup took on my colleagues’ skin.

Shelves were filled with dazzling promises that concealed their truths — formulas with hidden toxins and clever marketing. I wanted something better: a brand where the label told the whole story and performance came from the purity of nature.

When I stepped away from the limelight, I created BestIndian™ to fill that gap — a bridge between India’s timeless heritage and the modern desire for safe, luxurious self-care.

This is my promise to you: purity, transparency, and performance without compromise."*

— Nitin Sahrawat
Founder, BestIndian™

Explore BestIndian™ Natural & Ayurvedic Skincare   Discover BestIndian™ Ayurvedic Hair Care   Shop BestIndian™ Alcohol-Free Perfumes & Luxury Ittar Elixirs

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Our Growth Ethos — 100% Organic Reach, Zero Paid Ads

We believe a product should speak for itself. That’s why you won’t see us in paid ads or sponsored celebrity posts.

We never bought your attention — we earned it.

• No Paid Ads – 100% organic growth, relying on products that truly work.
• Word-of-Mouth – Powered by genuine recommendations, social virality, and influencer goodwill.
• Education Over Persuasion – Transparent, factual content so you can make an informed choice.
• A Relationship, Not a Transaction – Your trusted luxury advisor, not just a luxury brand.

Every customer chooses us — not because we targeted them, but because we earned their trust.

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Beyond Beauty — Social & Environmental Commitment

BestIndian™ is more than a beauty brand — it is a medium for change.

We are proudly Made in India, supporting regenerative agriculture and empowering rural communities. Our entire advertising budget is diverted to social welfare, with 25% of all revenue pledged to noble causes, including:

🌿 Protecting Animals

Support for rescue efforts for stray and abandoned animals.

🌳 Restoring India’s Forests

Urban forests like our flagship Atal Vatika, planting native Indian trees such as kadamba, rudraksha, amla, baheda, swarnchampa, etc.

🎥 Empowering Youth Through Creativity

Film and animation projects across India to create jobs and opportunities.

Because luxury means nothing if it doesn’t serve a greater purpose.

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Join the Movement

When you choose BestIndian™, you choose purity over pretense, truth over trends, and luxury without compromise. Welcome to the future of Indian beauty.

Welcome to BestIndian™.

 

At BestIndian™, the safety and purity of our luxuries are non-negotiable. Our commitment is not just to create the most effective natural formulations, but also the safest. Every luxury is the result of years of meticulous research by our dedicated teams of scientists, botanists, and doctors, ensuring that what you put on your skin is as pure and trustworthy as the nature from which it came.

Our state-of-the-art manufacturing facility, located in the pristine environment of the Himalayas, adheres to the most stringent international quality standards. We don't just meet industry norms; we aim to set new benchmarks for safety and transparency.

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Certifications & Compliance

 

Our commitment to quality is verified by the highest industry standards. We guarantee that our operations and products adhere to the following:

• ISO 9001:2015 Certified: Demonstrating our commitment to the most respected and recognized quality management system standard in the world.
• Good Manufacturing Practices (GMP) Certified: Ensuring our manufacturing processes meet the highest levels of quality and consistency.
• CDSCO & US FDA Compliant: Our formulations and ingredients meet the stringent norms set by both the Government of India and the United States Food, Drug & Cosmetic Act.

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Our "Free-From" Guarantee

 

We believe that what is left out of a product is as important as what is put in. We guarantee that every BestIndian™ luxury is free from harmful and unnecessary additives.

• Guaranteed Paraben-Free
• Guaranteed Sulfate-Free
• Guaranteed Alcohol-Free
• Guaranteed Cruelty-Free & Vegan
• Guaranteed Free of Mineral Oil & Petrolatum
• Guaranteed Free of Phthalates
• Guaranteed Free of Formaldehyde-releasing agents
• Guaranteed Free of PEGs (Polyethylene Glycol)
• Guaranteed Free of Artificial Colors

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A Note on Natural Ingredients & Allergies

 

Our luxuries are formulated with the finest natural and organic ingredients. However, as with any natural product, certain individuals may have sensitivities to specific botanical extracts.

We proudly list all ingredients on each product page. If you have a known allergy to any plant or herb, we strongly recommend you review the ingredients list before use. We always advise conducting a patch test on a small area of skin prior to the first full application of any new product.

 

At BestIndian™, luxury and purity are not mutually exclusive—they are one and the same. Our brand was founded on a simple, yet profound principle: to create the world's finest cosmetics using only what nature provides and science validates. This is our unwavering promise to you.

Our journey doesn’t begin in a boardroom; it begins in the Himalayan foothills and in the ancient texts of Ayurveda. We believe that true beauty is a reflection of holistic wellness, and that what you put on your body is as important as what you put in it.

That is why every product bearing the BestIndian™ name adheres to the most stringent standards of quality and safety, ensuring that you are using formulations that are not only effective but are fundamentally good for your skin, your body, and the planet.

What "Natural & Organic" Means to Us

In today's market, the words "natural" and "organic" are often used loosely. For BestIndian™, these are not marketing terms; they are the pillars of our identity, validated by the most rigorous global certifications.

Our Standard: The Fusion of Nature, Science, and Trust

• COSMOS Certified: We adhere to the COSMOS-standard, a globally recognized benchmark for organic and natural cosmetics. This certification ensures that our products are produced to the highest standards for sustainability, biodiversity, and the transparent use of natural resources. It is your guarantee of true organic integrity.
• 100% Natural & Ayurvedic: Our formulations are born from a deep knowledge of Ayurveda, using time-honored herbs and botanicals. We harness the power of ingredients whose efficacy has been celebrated for centuries.
• Scientifically Validated: We merge ancient wisdom with modern science. Our brilliant scientists and botanists create powerful bioactive formulas from secondary plant metabolites called phytochemicals. This ensures that our natural ingredients deliver potent, measurable results.
• Cruelty-Free & Vegan: Our commitment to welfare extends to all living beings. We are a proudly cruelty-free and vegetarian brand, and we never test on animals. This is a core part of our mission to honor our planet and its paws

The BestIndian™ "No" List: Our Commitment to Your Safety

True luxury is not about what is added, but what is purposefully left out. We have a strict and non-negotiable list of ingredients you will never find in our formulations. This isn't just a list; it is our pledge to protect your well-being.

We consciously formulate without:

• Parabens: Often used as preservatives, but we opt for safer, natural alternatives.
• Sulfates (SLS/SLES): Harsh chemical detergents that can strip the skin and hair of their natural oils. We use gentle, plant-derived cleansers instead.
• Formaldehyde & Formaldehyde-Releasers: We strictly avoid these preservatives linked to skin irritation and health concerns.
• Phthalates: Often hidden in synthetic fragrances, which we never use. Our scents come purely from natural essential oils and botanicals.
• Mineral Oil & Petrolatum: Petroleum by-products that can be contaminated and offer no real nourishment to the skin. We use pure, nutrient-rich plant oils.
• Diethanolamine (DEA): We avoid this foaming agent in favor of gentle, natural alternatives.
• Triclosan: We refuse to use this antibacterial agent due to concerns about its long-term effects.
• BHA & BHT: Synthetic antioxidants that have no place in our pure, natural formulations.

At BestIndian™, ingredient transparency is paramount. We believe you have the right to know exactly what you are putting on your skin. That’s why we proudly disclose our full ingredient lists, allowing you to make informed choices with absolute confidence.

This is our definition of luxury. This is the BestIndian™ Purity Standard.