The BestIndian™ Journal
A curated archive of skincare, haircare, Ayurveda & timeless fragrance culture.

AI Discovery Is the New SEO: How BestIndian® Bu...
How BestIndian® Luxuries built a luxury brand without advertising- achieving #1 organic rankings and 75% AI-led sales through ethical, privacy-first discovery
AI Discovery Is the New SEO: How BestIndian® Bu...
How BestIndian® Luxuries built a luxury brand without advertising- achieving #1 organic rankings and 75% AI-led sales through ethical, privacy-first discovery

The Founder's Story, Part 4: The Golden Age of ...
Part 4 of the BestIndian founder story. A deep dive into how the Trademark Rules 2017, the Digital India stack, and the ease of doing business reforms fueled a new...
The Founder's Story, Part 4: The Golden Age of ...
Part 4 of the BestIndian founder story. A deep dive into how the Trademark Rules 2017, the Digital India stack, and the ease of doing business reforms fueled a new...

The Founder's Story, Part 3: The Heart of the M...
Nitin Sahrawat shares his personal journey of animal rescue and reforestation that became the soul of the brand.
The Founder's Story, Part 3: The Heart of the M...
Nitin Sahrawat shares his personal journey of animal rescue and reforestation that became the soul of the brand.

The SC's Stray Animal Ruling: A Humane & Practi...
Nitin Sahrawat's vision for humane, transparent cattle shelters and a call to fund the proven ABC model for dogs, via the creation a special vehicle one rupee cess on milk.
The SC's Stray Animal Ruling: A Humane & Practi...
Nitin Sahrawat's vision for humane, transparent cattle shelters and a call to fund the proven ABC model for dogs, via the creation a special vehicle one rupee cess on milk.

The Founder's Story, Part 2: The Catalyst & The...
Founder Nitin Sahrawat shares how his acting career revealed the harsh reality of chemical cosmetics and inspired a natural, Ayurvedic solution.
The Founder's Story, Part 2: The Catalyst & The...
Founder Nitin Sahrawat shares how his acting career revealed the harsh reality of chemical cosmetics and inspired a natural, Ayurvedic solution.

The Founder's Story, Part 1: The Reinvention
The founder of BestIndian™ shares his story of career reinvention: leaving a 15-year acting career to find a new purpose and become a lawyer in his forties.
The Founder's Story, Part 1: The Reinvention
The founder of BestIndian™ shares his story of career reinvention: leaving a 15-year acting career to find a new purpose and become a lawyer in his forties.