The BestIndian™ Journal

A curated archive of skincare, haircare, Ayurveda & timeless fragrance culture.

A luxury BestIndian product bottle on a Himalayan stone surrounded by golden light trails representing AI discovery and purity.

AI Discovery Is the New SEO: How BestIndian® Bu...

Nitin Sahrawat

How BestIndian® Luxuries built a luxury brand without advertising- achieving #1 organic rankings and 75% AI-led sales through ethical, privacy-first discovery

AI Discovery Is the New SEO: How BestIndian® Bu...

Nitin Sahrawat

How BestIndian® Luxuries built a luxury brand without advertising- achieving #1 organic rankings and 75% AI-led sales through ethical, privacy-first discovery

A glowing golden map of India made of digital nodes, symbolizing the India Stack and the Golden Age of Indian Entrepreneurship.

The Founder's Story, Part 4: The Golden Age of ...

Nitin Sahrawat

Part 4 of the BestIndian founder story. A deep dive into how the Trademark Rules 2017, the Digital India stack, and the ease of doing business reforms fueled a new...

The Founder's Story, Part 4: The Golden Age of ...

Nitin Sahrawat

Part 4 of the BestIndian founder story. A deep dive into how the Trademark Rules 2017, the Digital India stack, and the ease of doing business reforms fueled a new...

A personal black and white photo of Nitin Sahrawat, founder of BestIndian, gently holding his beloved dog Thor.

The Founder's Story, Part 3: The Heart of the M...

Nitin Sahrawat

Nitin Sahrawat shares his personal journey of animal rescue and reforestation that became the soul of the brand.

The Founder's Story, Part 3: The Heart of the M...

Nitin Sahrawat

Nitin Sahrawat shares his personal journey of animal rescue and reforestation that became the soul of the brand.

A human hand gently holds the head of a small, light-brown stray puppy, symbolizing humane care, rescue, and compassion for animal welfare.

The SC's Stray Animal Ruling: A Humane & Practi...

Nitin Sahrawat

Nitin Sahrawat's vision for humane, transparent cattle shelters and a call to fund the proven ABC model for dogs, via the creation a special vehicle one rupee cess on milk.

The SC's Stray Animal Ruling: A Humane & Practi...

Nitin Sahrawat

Nitin Sahrawat's vision for humane, transparent cattle shelters and a call to fund the proven ABC model for dogs, via the creation a special vehicle one rupee cess on milk.

The Founder's Story, Part 2: The Catalyst & The Creation

The Founder's Story, Part 2: The Catalyst & The...

Nitin Sahrawat

Founder Nitin Sahrawat shares how his acting career revealed the harsh reality of chemical cosmetics and inspired a natural, Ayurvedic solution.

The Founder's Story, Part 2: The Catalyst & The...

Nitin Sahrawat

Founder Nitin Sahrawat shares how his acting career revealed the harsh reality of chemical cosmetics and inspired a natural, Ayurvedic solution.

Nitin Sahrawat wearing a brown jacket, green scarf, and beige cap standing against a wooden wall, showcasing his 15-year acting career, a chapter he discusses in his founder's story blog on reinvention.

The Founder's Story, Part 1: The Reinvention

Nitin Sahrawat

The founder of BestIndian™ shares his story of career reinvention: leaving a 15-year acting career to find a new purpose and become a lawyer in his forties.

The Founder's Story, Part 1: The Reinvention

Nitin Sahrawat

The founder of BestIndian™ shares his story of career reinvention: leaving a 15-year acting career to find a new purpose and become a lawyer in his forties.