25% of Profits for Social Welfare

BESTINDIAN™ SETS ASIDE 25% OF ALL ANNUAL PROFITS FOR SOCIAL WELFARE

Exceedingly high amount of money is spent on advertising and publicity by the world’s Beautycare and Perfumes brands for the promotion of their products. The United States is the largest advertising market in the world, with ad spending amounting to 250 billion U.S. dollars in 2020. Advertising expenditure (AdEx) in India is expected to grow 15.5% to reach ₹1,46,450 crore in 2023. By 2024, India is projected to spend $14.8 billion.

On an average, companies spend 15% - 25% of their annual revenue for their marketing budget. The amount of capital and resources that almost all companies and businesses spend every year on hiring celebrities as brand ambassadors for advertising their products, can launch help numerous interplanetary space missions by ISRO, help protect environment by reforestation, and provide jobs for millions.

Imagine a world where, instead of competing with each other on the basis of how much they spend for their respective advertising, the companies competed on how much they have spent for social welfare and for the betterment of the earth. This is the kind of world that BestIndian™ is creating!

25% OF PROFITS FROM THE SALE OF EVERY PRODUCT BOUGHT BY YOU WOULD BE UTILIZED FOR THE FOLLOWING CAUSES:

(1) To provide employment to Indian youth by setting up Studios for animation & filmmaking in India:

Digital Content in general, and animation in particular have immense potential for generating employment. BestIndian™ plans on starting animation and film studios in smaller towns, particularly in the neglected regions of India. Youth from the hinterland should be provided equal career opportunities and awareness as those from the metropolitan cities, to help prevent migration.

(2) To set up animal rescue shelters for the helpless stray and abandoned animals including cows, dogs, mules etc:

India had always been known for the beautiful and harmonious coexistence between humans and numerous animal species. However, in recent times there has been a rapid rise in human-animal conflicts. Helpless stray and abandoned animals need to be treated with empathy, and at the same time safety of vulnerable humans including children and the elderly needs to be taken into account. BestIndian™ plans to set up animal rescue, welfare and rehabilitation centres, in all those Indian towns which lack this facility.

(3) To create more urban forests in India by planting native Indian fruit and Ayurvedic trees.
Rapid and often unplanned urbanization has resulted in an India urban scape which is devoid of greenery. Unless cities include development of nature in their development plans, Indian cities would continue suffering intense heat waves, dust storms, unbreathable winter air, smog, etc. BestIndian™ has created #AtalVatika, an urban forest In Dehradun, by planting numerous native Indian trees, and plans to create numerous more such Vatikas in as many cities and towns as possible.

BestIndian™ is a medium for change and believes in all round development of all sections of the society, protection of nature, conservation of wildlife, and empathy for animals. BestIndian™ doesn’t believe in advertising on television or in buying followers on social media, and refuses to hire the services of Celebrities, Actors, or cricketers as the BestIndian™ brand ambassadors. BestIndian™ doesn’t send out free sample products to get favourable reviews by influencers.

BestIndian™ has made a name for itself on its inherent merits, and has earned its goodwill and reputation due to the quality of its products and user satisfaction, instead of resorting to artificial brand building by paid promotion of the brand.

Companies compete on the lines of “Our company’s Brand Ambassador celebrity is bigger than our competitor’s”, or “We have more social media followers than our competitor”, etc. BestIndian™ requests companies to compete on the basis of the amount spent by them on social welfare.